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Lisa Ffrench is a seasoned Paid Media Specialist currently employed at In Marketing We Trust since March 2019, focusing on Paid Search, PPC, Display, Video, Performance Max, and Demand Generation. Previously, Lisa operated as a PPC Freelancer and contributed to Croud, a leading global digital marketing agency, in various freelancing roles, including PPC Croudie and PPC Super Croudie, optimizing international clients' AdWords and Bing accounts. Earlier career experiences include management positions at Sensis, overseeing a team of Campaign Improvement Specialists and managing search campaigns, as well as roles at LookSmart. Lisa holds a Bachelor of Arts (Hons) from the University of Melbourne and has pursued studies in Communications and Journalism at RMIT University.