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Ana Verissimo serves as the Senior SEO Manager at In Marketing We Trust since January 2023 and is the Organiser of the Lisbon SEO Meetup, fostering knowledge sharing among SEO and PPC professionals since April 2018. Previously, Ana held the position of Holistic Search Manager for NESCAFÉ Zone Europe at Nestlé from July 2020 to January 2023, developing search strategies for European markets. Prior roles include Holistic Search Expert at In Marketing We Trust focusing on SEO project management and strategy for various brands, SEO Strategist and Project Manager at 90 Digital, and Strategic Planner at BBDO. Ana's education includes a Master’s in Cognitive Science and a Master’s in Psychology with a focus on Social Cognition from the University of Lisbon.