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Pierre LIBOIS LAVALLEY is an accomplished professional with extensive experience in project management, marketing, and innovation across various industries. Currently serving as the Innovation Projects Leader at IMV Imaging since November 2022, Pierre leads global innovation projects focused on imaging products and services for animal welfare, achieving a world premiere in assisted identification and sizing using ultrasound technology. Pierre's academic contributions include roles as an External Lecturer in Project Management and Market Research at EM Normandie Business School. Previous positions include projects director at Legallais, where management of sales and marketing projects took place, and global roles at Groupe PSA and Faurecia, focusing on CRM implementation and marketing strategies. Pierre holds a degree in Marketing for Services specialization from École Supérieure de Commerce Et de Management.