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Lina Camacho currently serves as the Tik Tok Lead at Digitas Colombia, where responsibilities include leading TikTok strategies and projects for various advertisers while enhancing the group's expertise on the platform. Prior to this role, Lina worked at IMS Internet Media Services as a Client Solution Manager for TikTok, managing commercial relationships and providing technical advice for advertising strategies across multiple sectors, including consumer packaged goods and finance. Lina also held senior positions at IMS, providing support in both TikTok and Twitter advertising. Earlier experience includes serving as a Digital Strategist for notable entertainment clients at Initiative and contributing to communication strategies at THE DOT STUDIO. Lina began a personal venture as a Brand Strategist at Pink Power Fitness and played a foundational role in social media marketing as a Community Manager at The Dot Studio. Educational qualifications include a diploma in Digital Marketing from LCI Bogotá and a degree in Marketing and Logistics from Fundación Universitaria Empresarial de la Cámara de Comercio de Bogotá.