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Matthew MacLeod is an accomplished marketing professional with extensive experience in digital marketing, account management, and SEO strategies. Currently serving as Account Director at Impressive, Matthew has previously held similar roles at Directive, where Matthew developed persona-based SEO and paid media strategies for SaaS businesses. Matthew has also taught Google Analytics and SEO at Fanshawe College, demonstrating a commitment to education. A strong background in search engine marketing includes positions as SEM Strategist and CRO Lead at NAV43 and Senior Account Manager roles at aperi media and Operatic Agency. Matthew holds an MBA in Business Administration from Haroun Education Ventures, a Graduate Diploma in Marketing Management from Fanshawe College, and a Bachelor of Arts in Psychology from Brock University.