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Mike Astbury has extensive experience in e-commerce and digital marketing, currently serving as the Head of Ecommerce at Imperial War Museums since January 2018, where responsibilities include managing e-commerce strategies encompassing ticketing, merchandise sales, and collaborations with third-party partners. Previously, Mike worked as an Ecommerce & Digital Consultant, conducting comprehensive audits and recommending strategies for a homewares client, and served as Head of Marketing & Digital at Wilsons Automobiles & Coachworks Ltd., overseeing a multi-channel digital strategy. Earlier roles include Head of E-Commerce at Robert Dyas Holdings Ltd., where Mike reported directly to the CEO, and involvement in private property renovation projects.