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Michael Reid is an experienced digital marketing and analytics professional currently serving as Digital Analytics Manager at Imperial Supplies, where Michael also held the role of Senior Digital Analyst. Prior experience includes significant contributions at POOLCORP, where Michael progressed from Digital Marketing Specialist to Marketing Program Manager, implementing data-driven marketing strategies that supported a company generating $6.17 billion in annual revenue. Michael's extensive background encompasses managing B2B e-commerce initiatives, redesigning marketing strategies across multiple branches, and conducting data analysis using tools like Python and R. Michael's early career included internships at State Farm and A. Schulman, Inc., focusing on lead generation and market research. Michael holds a Bachelor of Science in Business Management with a Marketing emphasis and a Minor in Statistics from Brigham Young University.