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Yasmin Semlali is a seasoned UX professional currently serving as UX Lead at IMPACT Commerce since November 2022, where responsibilities include supporting and enhancing the skills of UX designers in the Copenhagen office and promoting continuous improvement in design practices. Prior experience includes roles as Senior UX Designer at Nordea and Adapt, focusing on project planning, design ideation, and user-centered solutions. Yasmin also possesses strong foundational experience from positions as a UX Designer at MP Pension, a Marcom Assistant at Schneider Electric, and various student assistant roles, fostering a comprehensive understanding of UX methodologies. Educational qualifications include a Master's Degree in Digital Design and Communication from IT-Universitetet i København and a Master of Fine Arts in Art and Technology from the New York Institute of Technology.