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Giovanni Prati is a seasoned Salesforce Marketing Cloud Consultant currently employed at IMPACT Commerce since August 2022, bringing extensive experience in digital marketing and CRM. Giovanni previously worked with Barcelo Hotel Group from March 2016 to August 2022, where responsibilities included launching email marketing and SMS campaigns, sales analysis, and developing online marketing strategies. Giovanni's earlier roles at Barcelo included Product Specialist and Email Marketing Specialist, along with an internship in e-commerce. Prior to Barcelo, Giovanni gained experience as a Front Desk Receptionist at Iberostar and as a Practitioner Lawyer in Civil Law at the Legal Offices of "Orlandi-Zanolini & Associati." Giovanni holds a Master in Traffic Management from IEBS and a J.D. in Law and Jurisprudence from Università degli Studi di Modena e Reggio Emilia.