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Heather Griffin is a seasoned marketing professional with extensive experience in both event and experiential marketing, as well as e-commerce. Currently serving as VP of Marketing at Impact XM, Heather leads marketing strategies to enhance the company's market presence. Previously, Heather co-founded and managed YourArtGallery.com, an online platform for artists and art enthusiasts, and held the role of VP, Marketing & E-commerce at Duggal Visual Solutions, where significant achievements included website optimization and strategic partnerships with major corporations. Additional experience includes freelance artistry, marketing direction at Lumi Solair, and an early career as a Marketing Assistant at InfoEd Global. Heather holds a BFA in Graphic Design with a minor in Marketing from the State University of New York at Oswego.