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Will Bloor currently serves as VP Brand at Immersive Labs since January 2024. Prior to this role, Bloor was the Global Creative Director at Genâ„¢ from November 2022 to January 2024, where significant contributions were made to the marketing strategies for Avast, AVG, and CCleaner brands post-merger. Bloor also held the position of Global Creative Director at Avast from November 2020 to January 2024, leading a major brand transformation that improved market presence and user engagement. As the Founder of FutureBrand Lab from January 2013 to December 2020, Bloor established a department focused on digital brand experiences within a global brand consultancy. Earlier experience includes positions at Google, The Team, LBi, and Razorfish, culminating in a solid foundation in creative direction and brand management. Will Bloor holds a BA in Design from Goldsmiths, University of London, awarded in 1995.