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Will Cottrell has a diverse range of work experience. Will started their career in 2015 as a Sales Assistant at Rapha Racing Limited, where they also gained experience in IT system administration. In 2018, they worked as a UX/UI Design Intern at venturethree, a Branding Agency. Additionally, they worked as a Mountain Bike Instructor, leading expeditions and managing a team. In 2019, they worked as a Self Employed bike courier for CitySprint. From 2020 to 2021, Will worked at Virti as a Unity Developer and later as a Product Manager, focusing on AI-enabled web, mobile, and XR training products. In 2022, they joined FundamentalVR as a Product Owner, leading enterprise product teams in developing immersive medical simulations. Currently, they are a Product Manager at Immerse starting from 2023.

Will Cottrell attended Wells Cathedral School from 2008 to 2014, where they completed their high school education. From 2014 to 2016, they studied Information Technology at Strode College. Cottrell then went on to pursue a BA(Hons) in Information & Interface Design, specializing in User Experience & Interface Design, at the University of the Arts London from 2017 to 2020.