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Bina Overby Hansen is an experienced brand manager currently working at Imerco since December 2017, focusing on the analysis and development of private brands. Previous roles include graphic and marketing responsibilities at Legeakademiet.dk, and various product development and buying positions at Noa Noa, Outfit International A/S, Ticket To Heaven, Mads Nørgaard Copenhagen, CCDK A/S, and IC Companys, Jackpot. Bina holds multiple degrees in design, marketing, and graphic design from institutions such as KEA and Niels Brock, showcasing a solid educational foundation in both creative and business aspects of the fashion industry.