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Aastha Arora is a Senior Data Analyst at IMARC Services Private Limited since August 2022, previously serving as a Data Analyst at Advent Global from November 2020 to July 2022. Aastha's expertise includes identifying customer behavior through online studies, consumer surveys, B2B surveys, and satisfaction surveys, along with analyzing complex data patterns to provide valuable business insights for decision-making. Aastha holds an Advanced Certification in Data Science from the International Institute of Information Technology Bangalore, completed in January 2022, and a Bachelor of Commerce degree from Delhi University, obtained in 2020.