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Michelle Crawford has a diverse work experience in the software development and consulting industry. Michelle began their career at Momote as an Account Manager, where they managed accounts and worked on improving communications and team structure. Michelle then joined AppSense as an Account Manager and later became the EMEA Marketing Manager, leading marketing activities in different territories. Michelle then worked at Citrix Systems as a Senior Channel Marketing Specialist, focusing on developing relationships with Microsoft and other partners. Michelle then joined Nova Limited as a Business Development Manager, responsible for product and consulting business development. Michelle's most recent roles include being a Director at Resolution Software and the Director, Chief Operating Officer at Imaginera, where they oversaw operations and focused on providing quality software solutions to the reinsurance industry.

Michelle Crawford attended Helsby High School from 1991 to 1999. Michelle then pursued a Bachelor of Science (Hons) degree in Landscape Architecture with Ecology at The University of Sheffield from 2001 to 2004. Michelle furthered their education at CIM | The Chartered Institute of Marketing where they obtained a Diploma in Marketing from 2006 to 2008.