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Gordon West is a seasoned creative professional with extensive experience in branding, marketing, and content creation. As the Founder and Creative Director at Imaginary Friend since May 2017, Gordon leads a consultancy that assists startups and challenger brands across various industries in capturing cultural attention. Previously, as Director and Creative Lead at CarHero, Gordon built an in-house creative department, overseeing strategic and creative initiatives for the online automotive sales platform. A freelance creative director and art director prior to that, Gordon has also held significant roles at notable agencies including Young & Rubicam Group and DDB, where Gordon managed multidisciplinary teams and led successful advertising campaigns for major brands. Gordon holds a Master’s degree in Communications/Art Direction from Miami Ad School Atlanta and a BA in Visual Arts with a Marketing minor from the University of North Georgia.