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Ruth Shapira has worked in various roles in the marketing and communications industry since 2008. Ruth began their career at Dani Levy Communications as the Head of Media Corporations Division in 2008. Ruth then moved to Inbar Merhav-Shaked Advertising as a Creative Planner in 2009. In 2012, they worked as a Media and Business Development Consultant at Tikun Olam LTD. From 2014 to 2017, they were a Social Media Manager and Content Developer at Time Out Tel Aviv. Since 2017, they have been self-employed as a Specialist Content and Researcher. Most recently, in 2021, they joined IM Cannabis (IMC) as a Digital Marketing Specialist.

Ruth Shapira's education history includes a Bachelor of Arts in Yiddish and English Linguistics from Bar-Ilan University, which they completed between 2005 and 2008. Additionally, they have a Full Stack Web Development Certification from freeCodeCamp, which they obtained between 2017 and 2020. Ruth also holds four certifications from Jolt.io, including Data Driven Decision Making, PoMA Course - Product Operation Management, Present Your Ideas, and Project Management - From Plan To Execution, which they obtained in June 2019.