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Cristina Somoano Cardeños' work experience includes serving as the Head of Corporate Marketing at ILUNION, where they were responsible for marketing strategy, the development of marketing plans, and digital marketing for various lines of business. Cristina also managed online projects, including website launches and social media strategies. Prior to this, Cristina was the Chief of Marketing at ILUNION, overseeing B2B operations in the hospitality, healthcare, and social services sectors. Cristina managed teams, sales plans, and budgets, as well as client acquisition and service follow-up. Additionally, Cristina worked as the Commercial Coordinator for the Central Zone in the Industrial Laundry department of ILUNION, where they handled customer commercial management and sales planning. Before joining ILUNION, they worked at Sitel - Belgium as part of the Post-Sales Department for Preferred Customers, and at Paramount Pictures as an intern in the commercial department, where they analyzed audiences and prepared sales offers.

Cristina Somoano Cardeños completed a Digital Marketing Program at ESIC Business & Marketing School from 2019 to 2020. Cristina also pursued a Marketing Digital degree at IAB in 2017. In 2011, they attended IE Business School and earned an Executive Master en Dirección Comercial y Marketing (EXMDCM). Additionally, they completed a PSDV (Plan Superior de Dirección de Ventas) in Sales, Distribution, and Marketing at ESIC Business & Marketing School in 2006. Cristina obtained a degree in Gestión Comercial y Marketing (Commercial Management and Marketing) from ESIC Business & Marketing School from 1998 to 2003. Cristina also studied International Business at the University of London in 1999.

Cristina has obtained various certifications, including Auditorías SEO, Learning to Write Marketing Copy, WhatsApp Business esencial, Google Analytics Essential Training, Google Ads (AdWords) Essential Training, and SEO: Keyword Strategy from LinkedIn. Cristina has also earned a Google Analytics 4 certification from LIN3S ≡ Digital Agency and a Google Analytics Certification from ILUNION, both in November 2022.