Cristina Scocchia has extensive work experience in the consumer goods industry, primarily in executive roles. Cristina currently serves as the Chief Executive Officer at ¾±±ô±ô²â³¦²¹´Ú´Úè, a global coffee company known for its premium products. Under their leadership, the company has achieved record results in key markets and channels.
Before joining ¾±±ô±ô²â³¦²¹´Ú´Úè, Scocchia was the CEO of KIKO MILANO, a leading cosmetic company operating worldwide. During their tenure, they successfully implemented a transformation strategy focused on financial and operational efficiency. The company experienced a turnaround through product innovation, digital transformation, and expansion in the Middle East and Asia.
Prior to KIKO MILANO, Scocchia held the position of Chairman and CEO at L'Oréal Italy. Cristina led a comprehensive transformation plan that reversed years of decline and drove growth in turnover, shares, and profit. The plan included portfolio and distribution expansion, productivity increase, and digital transformation.
Scocchia also has a strong background with Procter & Gamble, where they held various management roles over the span of 20 years. Cristina served as Global Managing Director in Cosmetics International Operations, Managing Director for Western Europe Female Beauty, and Associate Marketing Director for global and regional divisions.
Overall, Cristina Scocchia's work experience highlights their expertise in driving growth, implementing transformation strategies, and leading multinational companies in the consumer goods industry.
Cristina Scocchia holds a degree in Business Administration from Università Bocconi. Cristina also earned a Ph.D. in Business Administration from Università degli Studi di Torino.
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