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Rob McCarty has a diverse work experience spanning over a decade. Rob is currently the Chief Executive Officer at illust., a company that is reshaping how messages and stories are shared using web3, augmented reality, and GIS data. Prior to this, Rob served as the CEO of Team Building | VR, a VR training and development program designed to enhance team dynamics and drive organizational growth. During their time with FortressTV, Rob held the position of Director & Artist Liaison. Rob also co-founded PopShorts, a company that specializes in creating popular short-form content for marketers. Rob's earlier roles include serving as the Director of Business Development at DormStormer, where they generated significant online publicity for brands and publications, and as the President & CEO of Trojan Chariots, an outdoor media company focused on providing marketing solutions to the college market. Additionally, they gained experience as a Summer Analyst at McGladrey Capital Markets. Overall, Rob's work experience demonstrates their expertise in various industries, including technology, VR, media, and marketing.

Rob McCarty completed their Bachelor of Science degree in Business Administration and Management, with a concentration in Entrepreneurship and a minor in Mathematical Finance, from the University of Southern California (USC) from 2009 to 2012. Rob attended the USC Marshall School of Business, where they obtained their Bachelor's Degree in Business Administration during the same period. In terms of certifications, Rob McCarty received a certification in "Human Resources: Diversity Recruiting" from LinkedIn in August 2018. Rob also obtained certifications in "Google Adwords Certified" from Google in July 2015 and in "Improving Your Leadership Communications" and "Improving Your Listening Skills" from LinkedIn in January 2023. Rob McCarty also holds a CPR/American Red Cross certification, but the specific date of obtaining it is not provided.