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Lauren Fitzgerald has a strong background in market research and analytics. Lauren started their career in 2013 at Kantar Retail, where they worked as an Analyst and later became a Manager and Team Leader for the Analytics team. During their time at Kantar Retail, they focused on portfolio optimization initiatives and collaborated with brand and category management teams. In 2015, Lauren moved to KeyStat Marketing, where they worked as a Market Research Analyst until 2017. Since 2018, they have been working at Illuminas, starting as a Senior Research Associate and progressing to roles such as Research Manager, Senior Research Manager, and currently holds the position of Research Director.

Lauren Fitzgerald attended William & Mary from 2009 to 2013, earning a Bachelor of Business Administration (BBA) degree with a focus on Marketing, Economics, Process Management, and Consulting. In 2012, they briefly studied at The American Business School of Paris, though it is unclear if they obtained a degree or field of study there. In 2016, Lauren obtained a certification in Understanding Consumer Behavior from LinkedIn.