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Andrew Elder has over 25 years of work experience in the marketing research industry. Andrew started their career at IntelliQuest as the Director of Marketing Sciences, where they utilized innovative technology and methodologies to conduct custom and syndicated survey research for major technology companies. Andrew then joined Citigate Cunningham as the Director of Marketing Sciences, pioneering the use of primary market research to drive content for technology brands and executive platforms. After that, Andrew worked as the Vice President of Marketing Sciences at Momentum Research Group, where they specialized in marketing research. Currently, Andrew serves as the Chief Research Officer at Illuminas, a global research consultancy that assists companies in leveraging market intelligence to achieve leadership positions. Prior to this role, they were the Senior Vice President of Marketing Sciences at Illuminas Austin, a full-service research consultancy. Overall, Andrew Elder has established himself as an experienced professional in marketing research and has contributed significantly to the industry throughout their career.

Andrew Elder completed their Bachelor of Science degree in Political Science from Washington University in St. Louis in 1991. Following this, they pursued a Master of Business Administration (MBA) with a specialization in Marketing from the Texas McCombs School of Business, which they successfully obtained in 1995.