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Melissa H. is an experienced marketing analytics and insights professional currently serving as the Global Market Research Lead at Illumina since November 2018. Prior roles include Research Manager at Luth Research, where project life cycles focused on strategy development and customer journey analysis were managed, and Research Director at MSLGROUP, responsible for designing research programs to drive PR and marketing efforts. Melissa also held the position of Senior Research Analyst/Research Manager at AMI-Partners Inc., utilizing best practices for comprehensive research project management. Educational qualifications include a Master of Science in Analytics from Villanova University and a Bachelor of Arts in Economics from William & Mary, complemented by an International Baccalaureate from United World College of SEA and a Marketing Week Mini MBA.