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Erica Wu is currently working as an Insights & Analytics Analyst at illumin (AcuityAds Inc.). Before joining illumin, Erica worked as a Senior Business Value Analyst at Hootsuite. Prior to that, Erica held the position of Account Coordinator, Social Media at Quantability. Before their role at Quantability, Erica was a Marketing Administrative Coordinator at Houssmax Realty Marketing Ltd. Erica completed their undergraduate degree in Marketing at Western University.