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Simon Aaby is a seasoned professional in the fashion and retail industry with extensive experience in buying and sales management. Currently serving as Senior Buying Manager for Men’s RTW, Accessories, and Athleisure at ILLUM since August 2020, Simon previously held significant roles such as Global Sales Director at HAN KJØBENHAVN and International Sales Manager at Rich & Hanc. agency. Simon's background includes a tenure as Senior Key Account Manager for Fashion at adidas Group, where responsibilities encompassed managing Reebok Classics and adidas Originals in Denmark. Additional experience includes roles at G-Star RAW, Samsøe & Samsøe, and Quint, complemented by formal education at Handelsskolen Slagelse. Simon has collaborated with various notable brands, including The North Face and Kappa.