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Aydın Algül is a Web Analytics Specialist at iLab since May 2023, focusing on Google Analytics 4 and Google Tag Manager to perform analyses, generate reports, and manage e-commerce and marketing platform integrations. Previously, Aydın served as a Web Analytics Assistant at Hype, where investigations into online behavioral patterns significantly contributed to data-driven business decisions. Aydın's experience also includes roles as a Data Intern, Teaching Assistant at Bilkent University, Student Tutor at Koç University, Editor for IGN Entertainment, and Field Archaeologist at Küçükyalı ArkeoPark. Aydın holds dual Bachelor of Arts degrees in Archaeology and History of Art, and History from Koç University.