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A. Sonat Yüce is an experienced digital marketing professional currently serving as the Digital Marketing Group Head at iLab since October 2020. Prior to this role, A. Sonat Yüce held multiple positions at SEM from February 2014 to September 2020, including Senior Account Manager, Account Manager in Performance Marketing, and Account Strategist in Performance Marketing. A. Sonat Yüce earned a degree from Istanbul University, completing studies in 2016.