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Ayellet Bar is a professional with extensive experience in marketing and sales, specializing in clinical training and support. At iKO Media Group, Ayellet is the Director of Marketing, where she has built brands from scratch. Previously, she held roles at PerfAction Technologies, IBR Ltd., and Radiancy Ltd., showcasing her expertise in crafting strategic plans and integrating digital and traditional marketing platforms. With a Master of Business Administration degree in Bio-Medical Management, Ayellet brings a wealth of knowledge and creativity to her marketing roles.