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Sylvia Ardouin is an accomplished marketing professional with extensive experience across various sectors. Currently serving as Directeur Marketing France et International at IKKS since August 2022, Sylvia focuses on data-driven consumer studies, retail marketing, and brand communication. As the founder of MERCATICA Consulting since September 2021, Sylvia advises companies on branding, digital marketing, and e-commerce strategies. Previously, at Tupperware Brands from September 2005 to August 2021, Sylvia held multiple roles, including Director of Marketing and Digital, where substantial contributions were made to omnichannel transformation and digital strategy implementation. Sylvia's earlier experience includes positions at Speedo, arena Water Instinct, and Laboratoires Pierre Fabre Dermo-cosmétiques. Educational qualifications include a degree in Digital Marketing Strategy and a managerial certification in Human Resources and Organizations.