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Simon Hellbe is an experienced data and analytics professional currently serving as Data & Analytics Area Manager at IKEA, where responsibilities include overseeing data engineering and architecture, as well as leading analytics and insights for CRM initiatives. Prior to IKEA, Simon worked at BearingPoint as a Management Consultant, focusing on project management and IT advisory services. Additional experience includes a role as a Data Scientist at Spotify, contributing to product development through data analysis and performance measurement, and a position in digital marketing at Shapeline. Early career experience includes serving as a Network and System Administrator at Axiell Group AB. Simon holds a Master of Science in Industrial Engineering and Management from Linköping University and has completed exchange studies in IT/IS Strategy and Business Intelligence at the University of Technology Sydney.