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Richard Bakker is an experienced professional in data analytics and management, currently serving as the Insights Data & Analytics Chapter Manager at IKEA since April 2024. Previously, Richard held the role of Head of Data at FRISS from September 2019 to April 2024, where significant contributions included defining data strategies, expanding a data-focused team, and enhancing reporting capabilities that significantly improved customer value. Richard has also served as a guest lecturer at Nyenrode Business Universiteit and has held various leadership positions in previous companies, including Accurrency, Ziggo, PwC Nederland, and Future Facts. Richard Bakker holds a Master's Degree in Industrial and Applied Mathematics from Eindhoven University of Technology.