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Hanna Metcalfe is a seasoned professional in creative direction and art with a comprehensive background in design and communications. Currently serving as Creative Lead and Art Director at IKEA since August 2021, Hanna previously worked as a Freelance Art Director for IKEA Communications AB and held art director positions at The Cords & Co and Studio Bon. Early career experiences include roles as a Junior Art Director, Graphic Design Intern, and Studio Assistant at various companies including Forsman & Bodenfors and IKEA Group. Educational qualifications include a Bachelor of Arts in Graphic and Media Design from the University of the Arts London, a course in Advertising from Berghs School of Communication, and an upper secondary degree in Social Science with a focus on Economics and Marketing from Katedralskolan, Lund.