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Shikha Bajaj is an experienced E-Commerce and Social Media Specialist currently working at iiyama International since May 2021, where responsibilities include digital content creation and enhancing social media engagement across various platforms. Prior experience includes serving as a Junior Content Strategist at VEKAMAF, leading copywriting efforts, managing supplier relations, and contributing to branding initiatives. Shikha also held positions as a Social Media Intern at Zoomin.TV, a Marketing Communications Intern at JLG Industries, a Photography Intern at Studio Pomegranate, and a Content Writer at e Info Solutions Pvt Ltd. Academically, Shikha holds a Master of Arts in New Media and Digital Culture from the University of Amsterdam, a Bachelor of Arts in Film Studies from Lancaster University, and a Diploma in Mass Communication from the Management Development Institute of Singapore.