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Prasenjit Das Purkayastha is a seasoned academic and consultant with extensive experience in marketing analytics and data science. Currently serving as a Visiting Professor at Jönköping International Business School and a Visiting Faculty Member at the Indian Institute of Management Amritsar, Prasenjit also conducts corporate training as an Independent Consultant, focusing on data-driven decision-making and analytics for management professionals. With a strong background in quantitative research from roles at Kantar IMRB and Nielsen Company, Prasenjit has developed expertise in various sectors, particularly FMCG and media. Additionally, Prasenjit has contributed to multiple prestigious institutions across India as an Adjunct Professor and mentor, imparting knowledge on topics such as consumer behavior and predictive analytics. Prasenjit holds a PGDM in Marketing from Goa Institute of Management and advanced degrees in Applied Mathematics from Jadavpur University.