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Christian Doeleman-Lassen is an accomplished professional in AI and digital marketing strategy, currently serving as the Director of AI & Digital Marketing Strategy and Head of SEO and CRO at IIH Nordic since May 2014. With a robust background in search engine optimization and conversion rate optimization, Christian leads a team of specialists and serves as a trusted advisor to clients. Previous roles include Head of SEO, Senior SEO Specialist, and Founder/Owner of eStrategy ApS, alongside various advisory and jury positions, including membership on the Advisory Board at lex.dk and as a Jury member for the Danish Digital Award. Christian's early career involved web development and freelance conference organizing, demonstrating a diverse skill set with strong foundations in economics, holding master's degrees from Københavns Universitet and Université Toulouse 1 Capitole.