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Gur Geva has held two significant roles in their work experience. From January 2017 to the present, they have been the Founder and CEO of iiDENTIFii, a leading company in remote biometric authentication. The company's goal is to combat global identity theft, and their technology has been successfully implemented and recognized by top Audit & Assurance firms and accepted legal standards.

Prior to their role at iiDENTIFii, from January 2014 to May 2019, Gur Geva was the Founder and CEO of Indox, a professional document collection service for the largest 200 Credit Providers in South Africa. The company was incorporated as a private company and owned by Gur Geva, along with other board members. The non-executive board included Professor Angela Itzikowitz, an Executive in Banking at ENSafrica.

Gur Geva completed their education at the University of the Witwatersrand. From 1995 to 2000, they pursued a Bachelor of Commerce (B.Com.) degree with a focus on Accounting. Following this, they enrolled in the same university to pursue a Masters in Commerce degree from 2000 to 2002, with a general field of study in Business/Commerce. In December 2003, Gur Geva obtained a certification as a Chartered Accountant (South Africa) from the institution SAICA CA(SA).