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Alexander Rocca's work experience includes various roles in marketing, communication, and management. Starting in 2002, they worked as an English Teacher at The English Centre, teaching English as a foreign language and providing translation services. In 2005, they became Sales Manager for Turboair SpA, responsible for sales in North and South America. In 2006, they transitioned to Elica SpA as an Area Manager for the UK/IRL region, overseeing brand management, marketing, and business development. In 2009, they had an MBA Internship at Johnson & Johnson, where they implemented a project using Six Sigma methodology. Later that year, they became the Corporate Marketing Team Manager at iGuzzini, where they managed marketing and communication activities. From 2013 to 2019, they held the role of Communication & Digital Innovation Manager at iGuzzini, and then moved on to become the Global Creative & Content Marketing Manager. Most recently, they have been serving as Head of Marketing & Communication N.America at iGuzzini. In 2021, they also co-founded Pietro 17.

Alexander Rocca has a diverse education history. Alexander earned a High School Diploma from Evanston Township High School in 1998. In 2002, they obtained a BA in International Political Economy from Colorado College. Additionally, in 2009, they completed an MBA in Business from SDA Bocconi. In 2000, they attended the School for International Training for a semester to study Culture, Politics, and Economics in Bolivia. Lastly, in 2021, they obtained a Wine Business Management Certificate from Sonoma State University.