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Barbara Maricato is an experienced professional specializing in Employer Branding and Employee Experience, currently working as a Senior Analyst at Iguá Saneamento since June 2022. Barbara’s background includes impactful roles such as Employer Branding Analyst at Seja Trainee, where campaigns achieved a 210% growth in engagement, and contributions to significant projects for various well-known brands. Prior experiences encompass social media management, content creation, and recruitment at prestigious firms like KPMG Brasil. Educational qualifications include a bachelor's degree in Business Administration from Universidade Presbiteriana Mackenzie, along with ongoing studies in Strategic Human Resources Management and a specialization in Employer Branding and Employee Experience.