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Laurel joined Ignition in May 2007 as an Executive Assistant. Laurel brings a diverse background in investor relations, real estate, management, recruiting and marketing to the Ignition team. Laurel dedicates much of her time towards investor relations, event planning and administrative support for Bob Kelly, Cameron Myhrvold, Richard Fade, Robert Headley, and Ryan Baker.

Prior to Ignition, Laurel spent 12 years as an Executive Assistant supporting the CFO, General Counsel and Chairman for the largest retail property group worldwide, Australian-owned Westfield Group (a Los Angeles-based REIT). During her administrative role, Laurel was a major contributor in Westfield America’s IPO in May 1997 including preparation of the company’s prospectus. Laurel traveled with senior executives and investors on US property tours and on occasion worked in the New York office to assist in Westfield’s largest acquisitions including Rodamco ($2.3 billion) announced in January 2002.

Laurel studied performing arts in Portland, OR and Los Angeles, CA. She holds administrative and marketing certificates and is a member of VCOMA (Venture Capital Office Managers Association) and IAAP (International Association of Administrative Professionals).