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Jim Tobin has a diverse work experience spanning multiple industries and roles. From 1990 to 2000, they held positions such as Associate Director at the Association of Health Insurance Agents and Senior Vice President at the Michigan Economic Development Corporation. In 2000, they became a Partner at Brogan & Partners Convergence Marketing and later founded Ignite Social Media in 2007, where they served as the Chief Executive Officer. In 2013, they authored a book titled "Earn It. Don't Buy It: The CMO's Guide to Social Media Marketing in a Post Facebook World." In 2015, they became the President of Carusele, a company specializing in branded social media content. Jim Tobin is recognized for their expertise in social media marketing and leadership in the industry.

Jim Tobin attended Duke University from 1985 to 1989, where they earned a Bachelor of Arts degree in Political Science. Afterward, from 1994 to 1996, they pursued further education at American University, earning a Master of Arts degree in Public Communications.