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Michalis Voulelis is an accomplished executive with extensive experience in sales, marketing, and business development across various sectors including FMCG and tobacco. Since October 2021, Michalis has served as the Executive VP of Global Sales at Ignite International, Ltd., overseeing business development and product strategy for a diverse range of products, including vape items and CBD products. Prior to this role, Michalis was the VP of Sales for EMEA & Western Asia at the same company, and earlier, held several leadership positions at Imperial Brands PLC, focusing on global strategy and portfolio optimization. Michalis also offers strategic consultancy services and has a background in the military as a member of the Special Forces. Michalis holds a Bachelor of Science in Communication from the College of Professional Journalism and has continued education at the University of Oxford.