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Juan Pablo Rodríguez Bugada possesses extensive experience in planning, business intelligence, and consulting across various industries. Currently serving as a Sr. Associate at Igeneris since April 2022, Juan Pablo previously contributed to Impact Hub Madrid as a consultant for the "The Break" project, aimed at promoting female entrepreneurship in Spain. A significant tenure at Mercado Libre from September 2017 to January 2022 involved progressive roles in Planning and Business Intelligence for advertising. Additional experience includes positions at Ternium, British American Tobacco, Young & Rubicam, and CEMIC. Juan Pablo holds a Master in ESG and Sustainability from CMI Business School, a Master in Business & Technology from Universidad de 'San Andrés', and has completed various studies focused on business administration and excellence.