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Kristen Busby is a Market Research Director at GROUPE IFOP, a boutique consumer insight and market research agency. Prior to this, Kristen worked as a Senior Research Manager at The Link Group and held various merchandising positions at Banana Republic. Kristen also has experience in social media marketing, HR, and financial analysis from companies like Migrate Media, LinkedIn, Rent The Runway, and UBS Investment Bank. Kristen holds a BSBA degree with an emphasis in Marketing and Consulting from UNC Kenan-Flagler Business School, as well as a minor in Public Relations from UNC Hussman School of Journalism and Media.