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Bertille Lassau is an experienced marketing and research professional, currently serving as Directrice marketing et digital and Head of Business Development & Partnerships at PANAFRICA since October 2018, where responsibilities include forming collaborations with like-minded brands, expanding a retailer network across France and internationally, and organizing promotional events. Concurrently, Bertille has been a Research Manager in the Beauty & Wellbeing Department at IFOP since March 2016, enhancing client relationships with major companies like L’Oréal and Clarins, managing projects, and mentoring junior team members. Previous roles include Research Executive positions at Ipsos MORI and Ipsos ASI, where tasks involved liaising with suppliers, client interaction, and quantitative analysis for notable FMCG clients. Bertille holds a Master's Degree in Market Research and a Bachelor's Degree in Management from the University of Paris I: Panthéon-Sorbonne.