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Masae Kassahara is an experienced product designer currently serving as a Staff Product Designer at iFood since March 2023. As a co-founder of UXSC | UX Sanca, Masae has been instrumental in promoting UX education and community engagement in São Carlos, São Paulo. Prior experience includes roles as a Product Designer at Buser Brasil, focusing on B2B initiatives; Senior Product Designer at Luizalabs, where Masae contributed to both B2C and B2B projects; and UX Designer roles at Cognitivo.ai and Kenlo, emphasizing user-centered design strategies. Masae's earlier positions at Raccoon Marketing Digital included responsibilities as a Product Designer and Art Director, showcasing a diverse skill set across various design disciplines. With a Bachelor's degree in Architecture and Urbanism from the Universidade de São Paulo, Masae combines architectural insights with digital design expertise.