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Francisca Isabel Araújo is a seasoned design professional with extensive experience in product design and management, currently serving as Design Director at iFood since January 2018, having held various significant roles within the company. Additionally, Francisca contributed as an instructor at Tera and was a Senior Product Designer for Mappa.cc at Inesplorato. Previous positions include Senior Product Designer at FLAGCX, Senior UI Designer at Lew'Lara\TBWA, and roles as UI/UX Designer and Senior Designer at multiple agencies. Education includes a Master of Business Administration in Behavioral Economics from FGV, a degree in Digital Design from Universidade Anhembi Morumbi, and Multimedia Production from FIAP. Early studies in Data Processing were completed at Universidade do Vale do Paraíba.