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Cesar Baptista serves as Product Lead at iFood, Latin America's largest food delivery app, where significant contributions include the development and scaling of a profitable subscription model for over 5 million users. Prior to iFood, Baptista was an entrepreneur, leading an ed-tech startup during the pandemic and establishing a global automotive importing business that achieved over R$5 million in revenue. Baptista also gained valuable marketing experience as a Senior Marketing Analyst at Whirlpool Latin America, achieving a 20% year-over-year sales increase for the built-in category, and began a career in finance at Deloitte as a Junior Consultant. Educational qualifications include an MBA in Marketing from the University of Technology Sydney and a BBA from Universidade Presbiteriana Mackenzie.