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Natalie Vetica is an experienced professional in product management and education, currently serving as the Director of Product Management at ICON Health and Fitness since 2016. In this role, Natalie drives the product development roadmap for the NordicTrack and ProForm brands, ensuring successful product delivery within scope, schedule, and budget. Prior to this position, Natalie worked as a Merchandise Manager at FreeMotion Fitness from 2010 to 2015 and held the role of Director of Education. Natalie holds a Bachelor's of Science degree in Kinesiology and Exercise Science from Utah State University, where studies were completed from 2002 to 2006.