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Björn Vogler, also known as Björn Sorge, currently serves as the Director Experience Strategy at THE MARCOM ENGINE and holds an advisory role on the advisory board of FRATCH, an innovative startup transforming freelancer hiring. With over 25 years of experience in leading cross-functional teams, Björn excels in developing digital products, tools, and communication solutions that enhance customer and business value. As a jury member for prestigious awards including the iF Design Award and German Design Award, Björn is recognized for expertise in design strategy, customer experience, and digital transformation. Previous positions include Vice President of Customer Experience & Design at Seven.One Entertainment Group and Director of Product & Customer Experience at MEDIA BROADCAST GmbH. Additionally, Björn has contributed to academia as a lecturer in Online Marketing.