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Priscila Sanita has a strong background in business intelligence and programmatic media. Priscila started their career as an Intern at quantiQ in 2009, where they gained experience in market intelligence. Priscila then worked as a Coordinator of Online Projects at Medcenter Solutions in 2010, followed by a role as an Assistant in Business Intelligence at iThink from 2010 to 2012. Priscila then joined Ogilvy & Mather as a Senior Data Intelligence Analyst, where they developed tagging plans and implemented analytics platforms. In 2013, Priscila became a Supervisor of Business Intelligence at ID\TBWA, overseeing the BI department and managing the team. Priscila then worked as a Manager of Media and BI at Garage Interactive Marketing from 2014 to 2015, where they integrated traditional and digital media disciplines. Priscila returned to ID\TBWA in 2015 as the Head of Business Intelligence and Programmatic Media, responsible for implementing data-driven programmatic media strategies and managing a team of 12.

Priscila Sanita completed their Master of Business Administration (MBA) degree in Technology for Business: AI, Data Science, and Big Data from the Pontifícia Universidade Católica do Rio Grande do Sul in the years 2023-2024. Prior to that, they attended the Universidade Presbiteriana Mackenzie from 2006-2010, where they studied Publicity, Advertising, and Marketing. In addition, Priscila has obtained certifications in Google Analytics and Adwords Video from Google in June 2016 and November 2016, respectively.